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The End of Average, by Todd Rose
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In this book, praised as “groundbreaking” by the Telegraph and perfect for readers of The Power of Habit and Quiet, Harvard scientist Todd Rose shows how our one-size-fits-all world is actually one-size-fits-none
The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive.
All around us, we think, are the average people—with the average height, the average salary and the average house. But the average doesn’t just influence how we see ourselves; our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Health care is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average—which means that our society built for everyone is actually serving no one.
Using principles from “the Science of the Individual,” The End of Average shows how we can break down the average to create individualized success that benefits everyone in the long run. It’s time we stopped settling for average, and Todd Rose will show you how.
- Sales Rank: #994024 in Books
- Published on: 1857
- Original language: English
- Dimensions: 9.21" h x .71" w x 6.02" l, .75 pounds
- Binding: Paperback
Review
“Fascinating, engaging, and practical. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or a ranking at work. The End of Average will help everyone . . . live up to their potential.” (Dan Heath, coauthor of the New York Times bestsellers Made to Stick, Switch, and Decisive)
“Todd Rose shows that everything we think we know about ‘average’ performance is wrong. In fact, our one-dimensional understanding of achievement-our search for the average score, average grade, average talent-has seriously underestimated human potential. This book is readable, enlightening, and way above average.” (Daniel H. Pink, author of To Sell Is Human and Drive)
“Rose will change the way you see culture, school, work and everyone around you. Taylorism is officially dead. With compelling stories and an engaging style, he transforms our understanding of who we are and what’s important.” (Seth Godin, author of We Are All Weird and Stop Stealing Dreams)
“Fascinating, engaging, and practical. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or a ranking at work. The End of Average will help everyone ... live up to their potential.” (Amy Cuddy, professor at Harvard Business School, and author of Presence)
“Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.” (Howard Gardner, author of Truth, Beauty, and Goodness Reframed)
“Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world. With exciting stories, fresh data, and bold ideas, this book is far better than average.” (Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals)
From the Back Cover
Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.
The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.
Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.
Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.
About the Author
Todd Rose is the director of the Mind, Brain, and Education program at the Harvard Graduate School of Education where he leads the Laboratory for the Science of the Individual. He is also the cofounder of The Center for Individual Opportunity, a non-profit organization that promotes the principles of individuality in work, school, and society. He lives in Cambridge, Massachusetts.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Time to End the Average
By Stephen G Kennedy
This is a book to be read by every educator who thinks that one size fits all -- and that things have to be done differently in schools. It should also be read by administrators, school boards, and politicians who believe that one policy fits all -- or that any of one thing fits large groups of most anything. Rose's book clarifies how simplistically we think about others when it comes to lumping them into categories, having fallen prey to testing, averages, and statistics.
Reading this will change your view -- and if it doesn't, you really haven't grasped the point: we are unique individuals with individual talents. And yes we are part of a larger society with responsibilities --- but we are not numbers and standard "deviations."
Please Read It.
2 of 2 people found the following review helpful.
A Must read for Parents and Employers
By Kile Law
Todd Rose has been on my radar since 2010 when he was a contributor the fabulous book Buzz by Katherine Ellison. His book Square Peg is a laugh our loud, brutally honest memoir that provides inspiration, hope and laughter to parents. The End of Average is a game changer. This book is a must read for parents, educators, employers, and perhaps for all human beings. It helps us understand that our own unique traits, and those of our kids, co-workers and others are not weaknesses or deficiencies.
Todd Rose gives a Ted Talk about The Myth of Average. It is a great talk, but it doesn't do the book justice. I purchased this in a hardcover version as I knew I would be referring to this book over and over as I do my best to find ways to support my kids, my co-workers and myself so we all can be the best we can be.
Thank you Todd Rose for sharing so much of your own story and using your wonderfully unique brain to make this world more user-friendly. I hope that parents and educators will read this book and understand that a child who is not "living up to expectations" may be doing the best they can in a cockpit that isn't designed for them, and that the changes that need to be made may be in the environment and not in the child.
0 of 0 people found the following review helpful.
a practical philosophy for the modern world
By Michael George
The author is making some important points about how, in practice, we can change our one-size-fits-all educational and business systems to accommodate more diversity. Our civilization has been moving more in the direction of personalizing education and the business worlds. This has been a result of a number of factors, especially the enormous access, at very low cost, to information resulting from the computer revolution. The author points out how our world, despite these shifts toward personalization, has a philosophy of the average that we have carried with us from the early days of the industrial revolution when the pioneers of education and industry were learning to adjust to mass education and mass production. With the computer revolution, there is no need, in many respects, to appeal to these old ideas. The author wants to see a new way put into practice. I was very impressed with his practical philosophy, and think his ideas are helpful ones. The author puts an interesting historical perspective on this, presents a number of personal stories how his ideas can help identify leaders, and even tells something of his own story struggling to rise to a leadership position. I think, however, his point is that his practical philosophy can help all of us.
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